Lamp Post Banners
Strategy and tactics are the necessary aspect need to consider in advertising. The approaches in endorsing could vary in many ways that could be something new to people’s sight. Thus, advertisers get to have of what we called “lamp post banners,” a kind of material being put in the lamp post along a road or street where can be seen by anyone right away.
Lamp post banners can be an advertisement endorsing different kind of product, establishment, services and etc. Also it can be one of public promotion for awareness or some restriction that must follow in the society. This kind of banners is also usually effective for seasonal decorations such as holidays, festivals, summer celebrations or any event.
Banners aim to draw a large crowd thus it usually put along passengers’ way as well as to mostly traffic area. Some choose to post it beside the market, churches, school, business zone, malls and etc. It will directly hang to the post with above head height or just eye level so it can be easily seen and read.
The advertisement can be vice-versa or the same appearance depending on how the advertisers want it to be. It must also have its own uniqueness by using effective design that will directly state of what the advertisement is all about. Simple and large type of text and graphics is enoughstyle to be seen from a distance. Meanwhile, some advertisers stun the people by placing colourful lights at night.
This kind of post banners does not cost a lot comparing with the other medium of promotion. Aside from the fact that it does not require a lot of space, its location could be available to any ages.
The Advantage of Lamp Post Banners
Advantages:
- Inexpensive
- Can reach the target market of any age.
- Long lasting material
- Easy to locate
- Can attract a mass of people easily
- Don’t take a lot of space
- Market can be laser targeted since they can be placed in a sequence
Disadvantages:
- Less secured
- Can be destroy or damage easily when low quality tarpaulin are used
Target Place:
- Public Markets
- Churches
- Schools or Universities
- Business Zones
- Terminal Areas for Buses, Vans,
- Near Malls
- Near New Subdivisions
Lamp post banners when used effectively can bring a good amount of foot traffic to any businesses it caters too. Bear in mind that when you decided to put up your lamp post banners make sure they would stick In through the duration of your campaign. Another good thing about lamp post banners are its availability, whenever you wanted to put your ad you just have to file the necessary permits and bingo! It should take less than 24 hours for your banner to hang out. Plus the benefit of its costing, lamp post banners are proven to be 10x cheaper than a billboard.
A lot of suppliers lately have started marketing this media because of its simplicity and effectiveness, Word of advice: if you're serious enough with lamp post banners I strongly suggest you meet the owners of the business before cashing out.
We offer free consultation for lamp post banners, transit and facebook Ads. Email us at mediaplex8 @gmail.com to get you started.
Advertising is a must in business. A business cannot stand and progress without solid advertisement or promotion. Banditsigns is commonly used in business.
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